Global Fashion EMBA

牛頓商學院 | 全球時尚管理EMBA中國班 - 為時尚界高管與CEO而設

第105期
深圳班

2021/08/28

第106期
上海班

2021/08/21

課程介紹Course Introduction
牛頓商學院中國課程|全球時尚管理EMBA

牛頓商學院《全球時尚管理EMBA》中國班是針對於時尚品牌高管、企業創始人等決策者開設的研究生層次的專業深造課程,幫助中國時尚企業解決經營中的根本問題,在國際採購與商品管理、產品創新與趨勢分析、商業模式設計與創新、品牌定位與打造、品牌運營與商業管理、時尚品牌營銷傳播系統構建、新媒體營銷推廣和奢侈品品牌管理等方面做出清晰的規劃。致力於為亞洲時尚界培養具備全球視野的高級時尚管理人才。

Newton Business School | Global Fashion EMBA is a postgraduate-level professional course for decision-makers such as fashion brand executives and corporate founders, helping Chinese fashion enterprises to solve fundamental problems in business, and making clear planning in aspects such as international purchasing and merchandising, product innovation and trend analysis, business model design and innovation, brand positioning and building, brand operations and business management, fashion brand marketing communication system construction, and new media marketing promotion. It is committed to cultivating high-level fashion management talents with a global perspective for the Asian fashion industry.

課程核心價值Course Core Values
提升全球視野與國際思維
Widen Global Horizon and Enhance International Thought

牛頓商學院是真正立足於中國時尚產業,以全球化的視野,啟發學員獨到的戰略導向,創新產品、營銷傳播和管理方法,探索優化企業運營之道。

Based on Chinese fashion industry, Newton Business School enlightens student on unique strategic orientation, methods of marketing, communication and management, and exploration in optimizing enterprise operation through global insight.

中西貫通的頂級導師團隊
Top Professors from China and Foreign Countries

牛頓商學院擁有一流的導師團隊,核心教授擁有世界名校博士學歷,20年以上的國際時尚集團實戰經驗,為學員提供全方面的學術與實戰指導。

Newton Business School owns first-class professors. Core professors have doctoral degrees of worldly famous universities, over 20 years’ working experiences in international fashion groups. They will provide students with overall guidance in academy and practical allocation.

兩岸四地時尚精英校友平臺
Platform of Fashion Elite Alumni from Four Districts of Cross-Straits

牛頓商學院彙集4000餘位中外時尚產業的商業領袖,主要是企業家和決策層,校友會的凝聚力和影響力也為校友之間合作提供巨大的幫助和支援。

There are more than 4000 business leaders of Chinese and foreign fashion industries get together in Newton Business School, mainly including entrepreneurs and decision makers. The cohesion and influence of alumni association also supply huge help and support for alumni’s cooperation.

全球頂級商學院課程體系
Global Top Business School Curriculum System

牛頓商學院與全球多所頂級名校建立合作關係,在課程體系建設,研發和創新領域開展深度合作。包括劍橋大學、牛津大學、英國皇家藝術學院等。

Newton Business School has set up deep cooperative relationship with many globally famous universities in course development, research and innovation of new fields. The cooperative universities are composed of University of Cambridge, University of Oxford and Royal College of Art, etc.

課程亮點Course Highlights
New Mode全球領先的課程體系,顛覆式創新Curriculum System in the Lead, Subversive Innovation
New Insight中西貫通,亞洲一流的時尚界導師Connect China and West, First-Class Fashion Industry Tutors of Asia
New Thoughts引領亞洲的中國時尚商業管理思維Chinese Fashion Business Thoughts Leading Asia
Cenozoic兩岸三地時尚界商業精英學員構成Composed of Fashion Industry Business Elite Students
課程模組Course Module
專業板塊一時尚買手 模組一
全球時尚商業模式
Global fashion business model
模組二
商品企劃與產品開發
Merchandising & Product Development
模組三
時尚買手與國際品牌
Fashion Buyer & International Brand
模組四
國際奢侈品採購策略
International Luxury Purchasing Strategy
專業板塊二時尚營銷 模組五
時尚營銷戰略
Fashion Marketing Strategy
模組六
數位化與新媒體營銷
Digital and New Media Marketing
模組七
時尚品牌傳播與推廣
Fashion Brand Communication and Promotion
模組八
時尚品牌視覺營銷
Fashion brand visual marketing
專業板塊三時尚管理 模組九
品牌定位與打造
Fashion Brand Positioning and Building
模組十
整合營銷傳播
Integrated Marketing Communication
模組十一
奢侈品品牌管理
Luxury brand management
模組十二
大數據與時尚零售
Big Data and Fashion Retail
專業板塊四Fashion MBA專案與工作坊 專案指導
時尚品牌專案寫作與指導
Fashion Brand Project Writing and Research Guidance
品牌參訪
時尚品牌調研與企業工作坊
Fashion brand research and enterprise workshop
論文答辯
時尚品牌專案答辯與畢業典禮
Fashion brand project defense and graduation ceremony
證書授予Certificate Award
牛頓商學院中國課程|全球時尚管理EMBA

修完全部課程,獲得牛頓商學院頒發的[Global Fashion EMBA ]研究生課程證書 需達到以下條件:

1. 規定時間內完成所有必修課程並獲得規定學分

2. 完成課程作業並達到學院規定80%以上出席率

3. 通過牛頓商學院學術評定委員會審核,並通過Global Fashion EMBA論文答辯。

學員畢業可優先申請加入香港時尚聯合會,申請牛頓商學院英國課程“牛頓學者獎學金”,進入英國皇家藝術學院全球時尚品牌大師班和英國劍橋大學邱吉爾學院全球時尚管理博士課程班繼續深造。

There are some conditions for completing the course and obtaining Global Fashion EMBA master certificate awarded by Newton Business School:

1.Completing all compulsory courses and earning require credits within stipulated time;

2.Completing housework and achieving attendance rate of 80% or above;

3.Passing Global Fashion EMBA thesis defense after examined by Newton Business School Academic Assessment Committee.

海外選修-英國Oversea Electives-the UK
牛頓商學院中國課程|全球時尚管理EMBA

學員在牛頓商學院畢業後,可選擇申請牛頓商學院中英課程,接受來自世界頂級名校的教授、博導以及全球頂級時尚品牌專家的指導。

After graduating from Newton Business School, students can apply for Newton Business School CHN-UK courses, that will provide with supervision from professors & Ph. D supervisors of the world's top universities and global top fashion brand experts.

注:學費另計

牛頓商學院校友將獲得中英課程獎學金。

PS: Tuition fee excluded

Newton Business School alumni can obtain scholarship of the CHN-UK courses.

課程學制Academic Structure

牛頓商學院「全球時尚管理EMBA」中國班按香港學制課程跨度一學年,包含:課堂授課、時尚品牌參訪、論文指導、Fashion EMBA專案答辯。

Global Fashion EMBA programme of Newton Business School spans one academic year as Hong Kong curriculum system, which includes class teaching, fashion brand visit, theme guidance and Fashion EMBA project defense, etc.

課程每月授課一次,總共十二大專業模塊 + 企業工作坊。

One class is arranged for every month, with total 12 professional modules and workshops for the course.

為保證學習質量,本課程採取VIP小班制授課,通過牛頓商學院學術管理委員會資料初審、筆試考核以及專業教授的電話面試後,綜合評審,擇優錄取。

To ensure learning quality, VIP mini class mode is made. Applicants should be enrolled after file preliminary examination of Newton Business School Academic Management Committee, written examination and professor’s call interview and comprehensive evaluation.

入學資格Admitting Qualifications

1、受過高等教育,具備大學或同等以上學歷者。

1.Highly educated, with university degree or similar professional qualification.

2、本課程適合時尚企業和奢侈品品牌高管、品牌創始人、CEO、上市集團決策者等管理人員修讀,也適合中外品牌的設計經理、時尚買手、營銷傳播經理等專業人員修讀。

2.This course is suitable for fashion enterprise and luxury brand executives, founders, CEO, decision makers of listed companies, and professional personnel, such as design managers, fashion buyers, marketing and communication managers of fashion brands in China and foreign countries, etc.

3、經營管理經驗特別豐富者,可按特殊人才申請(經院方審核認可,破格錄取,比例不超過10%)

3.People with rich experiences in operation and management can apply as special talents (examined and by Newton Business School and gained exceptive admission, less than 10% enrollment rate).